Our Christmas timeline – what we’re doing and how to be featured

This Christmas at Folksy we’re doing a big push on gifting. We’re experimenting with different marketing approaches to reach the gifting market, with a particular focus on shopping sustainably and shopping locally. To help us achieve our goals we have grown our team to include a new product lead on the development team. We have also appointed a marketing consultant. 

In this post we’ll set out the timeline for our Christmas marketing, so you know what we’re doing and when – and how you can be included in various features. 

What’s happening when

At the end of October we will launch our dedicated Christmas page at folksy.com/christmas. The content on our Christmas page will be phased as follows:

Phase 1: Launch to 15 Dec

• Focus on personalised gifting and sustainable Christmas gift, decorations & cards
• Christmas-themed gift guides
• Recipient-based gift guides
• Christmas Trends
• Personalised Gifts
• Folksy Local Christmas Markets promotion over the weekend of 27-28 November. 

Phase 2: 15 Dec to 23 Dec

• Focus on last-minute gifts
• Last-minute gift guide section
• Section highlighting items that have Special Delivery
• Section highlighting items that have next day delivery
• Section highlighting gift vouchers

How to be included in our Christmas Page and campaign

• Make sure you have beautiful photos that show your products at their very best
  
• We are particularly looking for eco-friendly, sustainable gifts, so make sure that if your products are made with recycled, ethical sourced materials, plastic-free or eco-friendly you write this clearly in your descriptions – and add the tag ‘eco-friendly‘ to relevant listings
  
• Keep an eye on our latest Gift Guide call-outs and add your suggestions here – https://talk.folksy.com/c/gift-guides/

• If you are offering a bundle of gifts or gift set for Christmas, make sure you use the word ‘bundle’ in your title, description and tags so we can find it

• If you are offering free delivery in the UK, add the tag ‘free delivery’ to your items

• If you are offering special or recorded delivery, add the tag ‘special delivery’ to your items

• If you are sending your items by next-day courier, add the tag ‘next day’ to your listings

• If you send your items by First Class Royal Mail, add the tag ‘first class’ to your listings

• Update your shipping times, so that if you can send out a parcel the next day, the shipping time is set to ‘1 day’

also….

If you want to be included in our gift guides or Folksy Favourites, don’t forget to read this advice – https://blog.folksy.com/2021/07/06/how-to-be-featured-on-folksy

Follow our Christmas Checklist – https://blog.folksy.com/2016/09/21/christmas-selling-tips

Read our 20 tips to selling more this Christmas – https://blog.folksy.com/2018/11/21/sell-more-this-christmas

Want to get some media coverage this Christmas? Six tips to help you on your way: https://blog.folksy.com/2019/08/28/how-to-get-featured-in-christmas-gift-guides

Featured image: Christmas decoration by Thimbleville