This year the craft sector came together to launch a national campaign designed to support makers across the UK and encourage shoppers to BUY LESS, BUY BETTER, BUY HANDMADE.
The idea behind the campaign is that by rethinking how we shop, we can reduce our environmental impact and support craftspeople at the same time.
By buying handmade we can support small creative businesses and keep craft skills alive for future generations. By investing in fewer, higher-quality products that have a longer lifespan, we can reduce the amount of worn out, broken items that are thrown away, and by shopping from local makers we can minimise the miles our gifts have to travel, reducing our carbon footprint. Read more about the eco-benefits of buying handmade here >
That’s why every time we choose to buy a really well-crafted gift, handmade in the UK in small batches, over poor-quality products mass-produced at scale in factories overseas, we are taking a positive step to help our planet and our makers.
It’s particularly difficult at Christmas not to feel the pressure to have piles of presents under the tree – a pressure that adds extra weight in a cost-of-living crisis. But we truly believe that one carefully considered, unique gift, handmade with passion and made to last, is the best present anyone can give.
And this applies all year round. So, as we move into 2023, we want to build on the incredible response we’ve had to the campaign so far, and continue shouting about it into the New Year and beyond… because this message is bigger than just Christmas. Handmade is better, forever.
We hope you will join us and our partners Heritage Crafts, CRAFT Festival, Great Northern Contemporary Craft Fair, Find A Maker and the Crafts Council, in spreading the message. One easy way to get involved is to buy Nick Hand’s official hand-printed letterpress campaign poster https://folksy.com/shops/nickhand and display with pride – all proceeds from the sales will go directly to the artist. But simply talking about the joy of buying handmade throughout 2023 is equally powerful and valuable.
In the meantime, we wanted to say a huge THANK YOU to everyone who has chosen to buy better and buy handmade this year. Every sale means the world to our makers.