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Your Pinterest questions answered

How to make Pinterest work for your small creative business

Are you an artist, designer or maker looking to boost your online presence and drive more traffic to your shop? I’m Dörte from Curly Carrot and earlier this year I hosted a workshop for Folksy Plus Members on “How to make Pinterest work for your small creative business and indie brand”. It was a real pleasure meeting so many of you. During and following our webinar there were so many questions about Pinterest and how to make it work for your small creative business that we decided to write a follow-up article to answer them. So grab a cup of tea, get comfortable and let’s dive in.

I’ve also included more info about a fantastic new Pinterest feature, so scroll all the way down to learn how you can now claim your Instagram account on Pinterest.

PS. If you missed the webinar, you can still watch the replay. Just log into Folksy and go to the ‘Past Events‘ section on your Folksy Plus dashboard. You’ll need a Folksy Plus account to watch – become a member here.

reasons why your small creative business should be on Pinterest

3 reasons why your small creative business should be on Pinterest

  • A Pinterest Business Account is FREE
  • The pressure is off with Pinterest – you don’t need lots of followers, likes or comments to get results.
  • There is a lot of noise out there and it’s hard for makers, artists and indie brands to stand out and be heard. Pinterest is the antidote. It offers a purposeful, alternative way to market your business. It cuts through all the noise and slowly but surely helps your business to grow while you spend your time creating, making and running your business.

What is Pinterest and why should you use it?

Here’s a short introduction to Pinterest for those not familiar with this platform and why you should use it to market your business

Pinterest is a visual search and discovery platform that gives people their next big idea. It’s a one-stop shop for inspiration, new products and new possibilities. It isn’t a social media platform.

Pinterest is a positive, colourful, inclusive, inspiring and safe platform. People come to Pinterest to plan ahead. They find inspiration and ideas on Pinterest, and save those ideas to their boards, so they can shop and discover more later.

Over 97% of searches on Pinterest are unbranded. As a result, a small independent business has just as much potential to reach a new audience as huge well-known brands.

Pins that you post on Pinterest will go on forever, and will continue to drive traffic to your website long after you’ve shared them. Invest time and Pinterest will pay off long-term because Pins are evergreen.

Google likes Pinterest and often puts Pinterest at the top of search results – and because every Pin contains an outbound link, it generates traffic to your website.

Your Pinterest questions answered, pinterest tips for artists, makers and small creative businesses

Your Pinterest questions answered

During the webinar we had loads of questions about Pinterest and how to use it. There were so many that I’ve split them into groups, so scroll down until you find the topic you’re interested in, and if it’s not there leave a comment on the blog post and we’ll try to answer it!

Questions about how to create and save Pins on Pinterest

Q. “How do you create a Pin? Do you have to pin from a website or can you just click on a photograph on your computer or phone and upload it to Pinterest?”

There are different ways to create a Pin. You can either upload your content (images or videos) to Pinterest using your desktop browser or the Pinterest mobile app, and then optimise your Pin by adding a keyword-rich title and description to the Pin, and specific the URL (website address) that you want the Pin to link to. Or you can create a Pin by ‘pinning’ it directly from your Folksy shop, website or blog, in which case Pinterest automatically pulls in the information for the title and description from your website or product listing.

Q. “Can we pin something once and then share it across multiple platforms, like you can between Instagram and Facebook?”

There is the option for you to share Pinterest boards to other platforms, like Facebook. So if you create a Pinterest board with your latest products, you can share that with your followers on Facebook. However, you can’t currently auto-publish across other platforms from Pinterest – ie you can’t create a Pin and then click a button that automatically turns that into an Instagram post. The good news is that you can now do it the other way round – ie turn your Instagram posts into Pins. We’ll come to that later in this article.

Q. “If you want to repeat a Pin, is it better to pin from the website each time or to re-pin it?”

I highly recommend creating ‘Fresh Pins’ rather than re-pinning your own Pins, unless you’re saving the same Pin to different relevant boards – see Duplicate Pins.

Fresh Pins: Pinterest rewards fresh Pins. Fresh Pins are defined by Pinterest as images or videos that they
haven’t seen before. Pinterest’s algorithm is focusing more towards new and relevant content. You can create several Pins that all link to the same product, collection or shop though by pinning different images of it, as each of those Pins will be considered ‘fresh’ the first time it’s saved to Pinterest.

Duplicate Pins: These are Pins with the exact same image and URL combination. It’s okay to save some duplicate Pins across several boards, but always save the Pins to the most relevant board first. Note that if you’re predominately adding duplicate Pins, this may negatively affect your Pinterest performance.

Q. “Is it better to save Pins directly from our Folksy shops or create new Pins on Canva to publish on Pinterest?”

You could try a combination of both: saving products directly from your Folksy shop, as well as creating and publishing new Pins on Pinterest. When you save Pins from your Folksy shop, Pinterest will pull information for the Pin titles and Pin descriptions from your product listings. So make sure your product listings are keyword rich – see the ‘Product Listing Tips’ on the Folksy blog. 

When you create new Pins on Canva you can save your designs and publish them directly on Pinterest or use a time-saving scheduling app like Tailwind*. That way you can optimise your Pin titles and Pin descriptions with keywords. All your Pins should be published to your most relevant boards first. (*This is an affiliate link)

Q. “How do you post your products on Folksy Pinterest boards?”

All products on Folksy’s Pinterest boards are selected and posted by Folksy, so it’s not possible to add your own products to them.

Questions about Pinterest accounts

Q. “If you have a personal Pinterest account, can you have a separate business one?”

There are three different options. 1) You can link a Pinterest business account to your personal account, so you can easily switch between them. 2) You can create a new and completely separate business account, or 3) you can convert your personal account into a business account.

Q. “How do you convert your personal Pinterest account to a business account?”

You can learn how to convert to a business account here: https://help.pinterest.com/en-gb/business/article/get-a-business-account

Q. “Can you claim both your website and link to your Folksy shop?”

You can only claim your personal website.

Questions about what to kind of Pins and content to save to Pinterest

Q. “Is it possible to upload videos and, if so, do videos do as well as photos?”

Yes, Pinterest allows you to upload both video content and images as Pins. Static Pins (created by using still images) and Video Pins can both do equally well on Pinterest.

Q. “Is it a good idea to pin ‘work in progress’ videos so potential customers can see how my products are made?”

‘Work in progress’ video Pins are a fantastic opportunity for artists and makers to show how their products are made. It gives your products provenance, and people love watching ‘work in progress’ content, so they tend to do really well on Pinterest – and other platforms too. This is a perfect opportunity for you to repurpose your video content for different platforms.

Q. “Can you ‘repeat’ Pins in order to be posting consistently if you don’t have many products?”

I wouldn’t recommend repeating (see Fresh vs Duplicate Pins above). If you don’t have many products or images of your products but want to pin regularly, there are other options that work better. For example, you could take one image and create multiple versions of it, each one different a slightly different design, in a creative app like Canva. Another option is to take more images of your existing products or create ‘work in progress’ videos of you making your products. If you have the budget, it’s well worth investing in a professional photoshoot of either yourself or your products, as high-quality photos tend to do better on Pinterest. If you do hire a professional photographer, ask them to take some images specifically formatted for Pinterest (vertical), as well as square shots for your shop and horizontal shots for banners etc. You can find loads of ‘Product Photography Tips’ on the Folksy blog and for a list of recommended photographers visit our Trusted Suppliers Directory.

Q. “Is it a good idea to save Pins from other sellers’ products or just concentrate on your own products?”

If you’re new to Pinterest, focus on your own content to start with. That way you can learn how to use Pinterest without feeling overwhelmed. Once you’re more familiar with the Pinterest platform I would encourage you to include other content too, as there are so many inspiring sellers on Folksy – for example, when creating a Pinterest board on a particular theme, include relevant products from other Folksy sellers as well as your own. Think of your Pinterest account as a lifestyle magazine for your perfect customer. This will help you curate your Pinterest boards. In fact, when you share other people’s content on Pinterest strategically, your perfect customer is more likely to find your content as well. It also encourages a ‘Community over Competition’ mindset. Find out more in ‘Why we should share other people’s content on Pinterest’.

Q. “Can I add the same Pin to multiple boards? For example, I have the same Pin on my ‘Embroidery’ and my ‘Christmas Embroidery’ board.”

It’s absolutely fine to save the same Pin on to several boards. But always save the Pin to the most relevant board first.

Questions about how to reach more people on Pinterest

Q. “What carries more ‘weight’ or importance: the Pin title or description?”

The Pin title gives added context to your image. Pinterest uses the keywords in the title and the image to decide when to display the Pin in searches. Try to avoid repeating the Pin title in the Pin description. Instead, the Pin description should include more information about your product in the picture. It should be keyword rich, but feel organic and include the most relevant keywords in the first couple of sentences. Consider Including details like the product’s features or benefits. Add a ‘call to action’ (CTA) phrase like ‘learn more’, ‘read more’ or ‘shop now’ to gain the reader’s interest. When they click through and reach the linked website page the story is completed. Or they might save your Pin to one of their boards. So to answer your question, the Pin title and Pin description are equally important.

Q. “How many keywords should we add per Pin?”

There is no specific rule on how many keywords you should add to a Pin. Your Pin titles and Pin descriptions should feel natural and include relevant keywords. Avoid keyword stuffing as this could be seen as spammy. Instead try and use sentences in your Pin descriptions and add a ‘call to action’, for example ‘find out more’.

Q. “Would you recommend using hashtags in descriptions?”

At the moment you don’t need to add any hashtags to your Pin descriptions.

Q. “Does it make a difference if you repeat the most important keywords in the title and description – does that double the ‘power’ of those keywords?”

Instead of doubling up on keywords in your Pin title and Pin description, use different ones and synonyms for more chances to be included on people’s Pinterest searches.

Q. “Does the popularity of a Pin or board make it more likely to appear in search results?”

Search results on Pinterest are influenced by Pinterest users’ interaction. As a result, Pins with higher engagement – for example, saves and outbound clicks – are more likely included in search results or rank higher.

Q. “Can you explain more about the Pins to help build your email list please? Do we create a Pin with an image/wording but add a link that takes people to a form to fill in?”

You might find my blog post ‘How to grow your email list with Pinterest’ helpful.

Questions about editing Pins:

Q. “If we update our item description in our shop on Folksy, does it update on a Pin?”

If your Pin is created either on Pinterest, via a scheduling app, or saved from your Folksy shop it won’t update your Pin if you change your product description on Folksy. You always have the option to edit your Pins.

Q. “Is it best to delete Pins with broken links?”
Q.If you have old Pins that don’t have the right link anymore can you go back and change the links and titles?”

I always recommend that you try and edit your Pins before deleting them. You can edit the website link and also the Pin title and Pin description.

Questions about what and how to link from Pinterest:

Q. “Can you put two links on one Pin – ie. a link to Folksy and to your own website on one Pin?”

You can only add one website link per Pin. However, you can create separate Pins which are linked either to your Folksy shop or website, and then save them to your relevant Pinterest boards. That gives you more chances to get discovered.

Q. “Is it possible to use Linktree in my Pinterest profile to direct people to a link list rather than just one website? Or is it not advisable to do that?”

I would always advise you to claim your website on Pinterest or to add your Folksy shop link.

Q. “I’ve been creating fresh Pins in Canva and posting to Pinterest every day for about two years, trying to include keywords in all the right places, but just don’t seem to be seeing any growth. Is one new Pin a day not enough for organic growth? Do I need to use paid ads for significant growth or is my main issue probably my keywords?” – Susan, Thistledown Wishes https://www.pinterest.co.uk/thistledownwishes

Here are some tips:

  1. Repurpose more video content that you have created for other platforms – for example, pin videos featuring ‘work in progress’, your studio and your tools. I love the video you created for your Instagram account: https://www.instagram.com/p/C6gF84EMnGX/
  2. If you use your Pinterest mobile app for your Video Pins you can add music and tag your products.
  3. Your keywords look great. I suggest you keep a list of your most important keywords and add to it, so you always have them to hand when you need them. I covered keywords and how to find them in my Folksy webinar.
  4. Make use of all your lovely product images so you can post more content, not only Pins with text overlay. Ideally pin a mix of different content – so pin some images without text, some with text and some with video content. This Pinterest account is a good one to look at as an example: https://www.pinterest.co.uk/Quarterworkshop/
  5. Perhaps you could include more content featuring your studio, you making your beautiful jewellery, as well as your workbench and tools.
How to claim your instagram account
credit: Georgia de Lotz on Unsplash

NEW Pinterest feature: Claim your Instagram account on Pinterest

Did you know that you can now claim your Instagram account on Pinterest? This is a new Pinterest update. Here’s a step-by-step guide on how to do it:

  • Make sure you’re logged into your Instagram account and you have a Pinterest business account.
  • Log in to your Pinterest account
  • Go to Settings
  • Go to Claimed accounts
  • Go to your Instagram section
  • Click on ‘Claim’
how to claim your instagram account on pinterest

You can see if your Instagram account is claimed by looking at your Pinterest account profile. Viewers will then be taken to your Instagram account when clicked.

How to claim your Instagram account on Pinterest

To find out why you should claim your Instagram account on Pinterest and set up auto-publishing from Instagram read my blog post ‘How to use Pinterest & Instagram together to market your creative small business’.

More Pinterest help and tips

I hope you’ve found this article helpful. For free Pinterest tips and tricks, small business advice and special offers sign up to my mailing list and receive my ‘Top 10 Pinterest Tips’ or visit my website for more Pinterest Help.

Folksy Plus Members get 10% off Curly Carrot’s online course ‘Grow Your Creative Business with Pinterest’ and one-to-one Pinterest coaching. Go to your Folksy Plus dashboard to find the code and redeem your offer.

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