We know how tricky it can be to keep coming up with fresh ideas for social media – especially when you’re feeling the pressure to post! So we’ve pulled together a few more tangible tips and ideas to help you plan and keep you inspired.
First up, get organised. The more you can prepare your key posts in advance, the easier it’ll be to stay consistent over the weekend – and you’ll have the headspace to share those lovely, in the moment updates that make your voice feel natural and authentic.
Next, mix up your content. Don’t just stick to one format – try using a combination of posts, stories and videos. The more variety, the more ways for people to see (and fall in love with) your work.
And finally, consider going live. It doesn’t need to be a big production – a simple 15 minute session where you chat about your craft, show off your products, or answer a few questions while you pack orders can feel really personal and engaging.
We’ve shared a Social Media Ideas Hub below, packed with prompts and inspiration to help you post with confidence throughout The Real Deal weekend.
What’s what in the world of social media?
A mix of post types is always best – static posts, carousels, reels, and stories all help engage different audiences. Here’s a breakdown:
Static Posts
- Great for: Showcasing individual products or key messages
- Try: Announcing you’re taking part in the campaign
Carousels
- Great for: Storytelling and education
- Try: Showing your process, materials, and care that goes into each piece
Reels
- Great for: Capturing attention and showing personality
- Try: Quick snippets of your process, the magic of your craft, or behind-the-scenes clips
Stories
- Great for: Building connection and sharing real-time updates
- Try: Studio insights, packaging moments, tea breaks or reflections throughout the weekend
Tips for Videos
- Film in portrait orientation
- Make sure your shots are well lit (natural light is best!)
- Shoot in high quality
- Use trending audio when possible
Remember: videos don’t have to be perfect – handmade charm shines through, even with a little wobblyness.
I need some inspiration…
Here are some ideas to spark your creativity – many of these work across different formats:
Carousels
- I’m the Real Deal: Selfie or work photo, swipe through make process + finished products
- The creation process: Every stitch, every hour, every decision behind a piece
- Corners of my studio: Artistic behind-the-scenes glimpses of your favourite corners (here’s a template to get you started!)
- Transformation series: Show raw materials turning into finished products
- Your story: From first sale to now, highlight milestones and favourite pieces
- When it went wrong: A product/design that didn’t work, reflections on why
- The tools behind the makes: Share your tools and ask followers if they’ve ever used them
- Why I make what I make: Inspiration behind your craft
- What people see vs what I see when I look at one of my designs: Communicating that they might see the adorable details and lovely quality, you see the hours of thought, time and effort put into each design. (here’s a template to get you started!)
Here’s some inspiration:
Reels
- The Real Deal Reel: Clip of you at work + finished products with a caption sharing your story
- Show your face: Connect with followers and increase engagement
- Studio tour / day in the life: Short clips giving viewers a peek behind the scenes
- Gentle comparison: Handmade product vs mass-produced equivalent
- The beauty of handmade: Highlight small imperfections that make pieces unique
- The true cost of handmade: Show the time, love, and skill behind your products
- Satisfying content: Often ASMR or satisfying process clips are highly engaging for viewers, consider what part of your process would be most suitable to this and share it
Here’s some inspiration:
Stories
- Countdown to the weekend: “The Real Deal starts soon – celebrating handmade!”
- Friday/Saturday/Sunday updates: Highlight products, process, or studio moments
- Behind-the-scenes clips: Packaging, finishing touches, or personal reflections
- Meet the Maker: Introduce yourself and your story
- Thank you stories: Celebrate customers supporting small businesses during and after the weekend
Remember, social media isn’t about being perfect – it’s about being present and engaging with your community. Share what you’re proud of, let people see the maker behind the makes, and have fun with it. We’ll be cheering you on all weekend and can’t wait to see your posts popping up across The Real Deal!
