Marketing for Makers

Pinterest and Instagram are visual marketing platforms that, with a little strategy implementation, can seriously drive sales. Dörte and Georgie from Social Pow Wow show you how.

How can you as an artist, designer or maker engage with journalists and editors to promote your work? With a bit of know-how and confidence, you can start doing your own PR and secure media coverage for your products and craft business. Claire Gamble, MD of PR agency Unhooked Communications explains how.

Get your Folksy shop featured in Mollie Makes magazine! If you’re a designer, maker or crafter, you’re probably already a huge fan of Mollie Makes magazine. Well, now is your…

Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business

Mother’s Day is one of biggest occasions in the retail calendar, with more people buying gifts and cards than at other events like Easter, Valentine’s Day and Father’s Day. In this article, we share ideas on how to create a best-selling Mother’s Day gift, as well as practical marketing tips