There’s more to packaging than just getting your product to your customer in one piece. Good packaging can communicate your values, persuade people to buy and place repeat orders, get people sharing, offer marketing opportunities and build brand loyalty. There’s also the environment to consider – how can we as small businesses make our packaging more eco-friendly and what more could we be doing to help the planet?
As an independent jeweller you need beautiful packaging that reflects your brand and keeps your designs safe, while also being friendly to your purse and the planet. Here are some packaging ideas that prove luxury and sustainability don’t have to be mutually exclusive.