There’s more to packaging than just getting your product to your customer in one piece. Good packaging can communicate your values, persuade people to buy and place repeat orders, get people sharing, offer marketing opportunities and build brand loyalty. There’s also the environment to consider – how can we as small businesses make our packaging more eco-friendly and what more could we be doing to help the planet?
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Branding case study – Red Hand Gang
Phil from Folksy partner Packhelp talks to Abi Simmons from Red Hand Gang about how she has built her brand – and shares hints and tips on how you can implement Abi’s advice to grow your own creative business.