There’s more to packaging than just getting your product to your customer in one piece. Good packaging can communicate your values, persuade people to buy and place repeat orders, get people sharing, offer marketing opportunities and build brand loyalty. There’s also the environment to consider – how can we as small businesses make our packaging more eco-friendly and what more could we be doing to help the planet?
As far as packaging goes, eco-credentials are now more important than good looks. But there are ways you can do both by reusing, recycling and adding a little creative thought and imagination to your parcels. Here are some ideas.