There’s more to packaging than just getting your product to your customer in one piece. Good packaging can communicate your values, persuade people to buy and place repeat orders, get people sharing, offer marketing opportunities and build brand loyalty. There’s also the environment to consider – how can we as small businesses make our packaging more eco-friendly and what more could we be doing to help the planet?
Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business