Home How to Sell More Craft Online

How to Sell More Craft Online

by Hilary Pullen

how to sell more craft

Do you want to know how to sell your items on Folksy?  If you are new to selling online, or perhaps you haven’t sold anything for a few months, you’re in the right place!

In this post you’ll find lots of tips on getting your shop looking good and getting your crafts discovered.

If you have a question about selling crafts on Folksy please get in touch, we’re very happy to help and offer feedback on your shop and products. Email us at community@folksy.com and a member of our team will get back to you asap.


Selling on Folksy

Checklist for Folksy Sellers

Here is our checklist of 5 things you need to do to get noticed on Folksy and sell more online. There are more details on each of the points below…

1.  Have a great product
2.  Have great photographs
3.  Research ‘keywords’ in the title
4.  Research ‘keywords’ in the description
5.  Links from relevant sites to your shop and products

Understanding SEO and Keywords

1. Research your market & develop a great product

Have you created a product that people want to buy? Is there a market for your work? The only way to find out is to research and then develop your product until it perfectly fits the needs of the market you have identified.

Read these tips in our post ‘How to make products people will buy‘.


how to sell more online, checklist, tips

2. Have you taken time over your images? Are they good enough?

So your product is great. Check! But we can’t stress enough how important it is to have good photographs in order to get your handmade work or craft supplies noticed, featured and shared.

Read all our tips and advice for creating really clickable and shareable images here > Tips for Photographing Craft


how to sell more online, checklist, tips


3. Have you included ‘keywords’ in your product titles?

If someone is searching for a specific item on a standard Google search, they will only have a chance of finding your product in the search results pages if you include that phrase or something very similar to it within the title and the text on your listing. So take some time to research what people are looking for to understand what phrases you should be using in your titles.

NB. Keywords are not tags! ‘Keywords’ and ‘Keyword Phrases’ are the actual words that people write into a search when they are looking for websites.

Read our post on how to get seen in search results > How to write a listing that gets seen in search results

Read our post on using keywords > Using keywords and understanding SEO


how to sell more online, checklist, tips

4. Have you included ‘keywords’ in your product description?

You need to be very clear and descriptive about the item you are selling. However, you also need to think about what a customer may be searching for. Will your customer know exactly what they are looking for? Use your keywords within the descriptions, but also use phrases that a customer may be searching for – eg ‘Longtailed Tits’ are also ‘common garden birds’ and ‘British garden birds’. Someone searching for a ‘Longtailed Tit’ may purely be looking for identification, however a screen print of a Longtailed Tit could be perfect for someone searching for ‘gifts for a bird lover’.

Read this useful post > How to write a good product description


Have you used ‘Long Tail Keywords’?

We wrote this advice below in a post on the Folksy blog five years ago, but the rules have not changed – it’s still important to look at ‘longtail keywords’ to help get ‘quality’ traffic – the kind that is looking for a specific item.

Someone looking to buy a purse may first search for ‘red purse’ and get millions of results. After a bit of online research and seeing the sort of thing they like, their next search may be for ‘appliqued red leather clutch’ so by using that phrase in your listings and images you may be more likely to receive traffic that will result in a sale – aka quality traffic. (In seo terms this is known as using long tail keywords for increased conversion – sounds complex put like that!)

A good way of helping you write the description is to imagine that there is no accompanying image. Humans can see images and interpret them immediately but search engines need more help.


Have you done some research?

With every product you list you need to give the title text and description very careful consideration. It’s important for both internal and external searches and you need to carry out some research. Look at competitors’ items and also use the Google Keyword Tool to look at how often people use certain keyword phrases.

You can then measure the results using Google Analytics and if necessary tweak your product descriptions.


how to sell more online, checklist, tips

5. How many relevant ‘links in’ do you have to your items?

Links from other websites and blogs to your shop items are important as they add a vote of confidence from that website to yours. For example, if the RSPB linked to the beautiful Long-tailed Tit Print in an online Bird Lover’s Gift Guide it would greatly increase the chance of it appearing higher up in the search ranking for queries because the RSPB site is a respected website that is a known expert on British garden birds.

This is why great photographs and online networking are so important! Great product photography and time spent networking on social media can help you get discovered by the press and also bloggers who will share and feature your work.

The more relevant links that lead to your products, the more chance you will receive direct traffic – not only that but your placement in the search results pages will be boosted, which will increase your organic traffic.


We have lots more specific tips on marketing and networking here on the Folksy Blog and you can take a look through our Seller Tips posts for all of the great advice to get your handmade work noticed.


Image credits: main image – Delphine and Max; 1 – Stoneware Yarn Bowl by Kara Leigh Ford Ceramics;  2 – Christening Card by Mint Nifty; 3 – Rope Necklace by Beth Pegler aka Peggy; 4 – Wooden Cottages by Julie Love Little Works of Art; 5 – Ceramic Water Cooler by Little Wren Pottery