Writing a simple USP is a great place to start when it comes to writing about your business, as it can make a strong foundation for longer pieces and it’s perfect for your Folksy ‘About Me’ section, shop tagline or Instagram bio. Learn how to craft a great one here…
Building Your BrandMarketing for MakersSeller TipsSelling on FolksySEO tips
There’s a skill to writing a good About page. See it as a way to start creating a relationship with your customers – you can use it to build trust, tell your story and explain what they get when they buy something from you, why you do what you do and what makes you special. Martha Moger explains how to get it right.