marketing for makers

Want to maximise your press opportunities and see your products in newspapers, magazines and online guides this Christmas? Follow these 6 steps from PR Dispatch to learn how you can pitch your products to the Christmas Gift Guides and gain the coverage they deserve.

In this video series we review products listings on Folksy, focusing on one product in each episode, and suggest how it could be improved to increase its chance of being seen and sold. In this episode, we look at a lovely stripy cushion cover by Helen Stuart from Knitted Up North.

Pinterest and Instagram are visual marketing platforms that, with a little strategy implementation, can seriously drive sales. Dörte and Georgie from Social Pow Wow show you how.

How can you as an artist, designer or maker engage with journalists and editors to promote your work? With a bit of know-how and confidence, you can start doing your own PR and secure media coverage for your products and craft business. Claire Gamble, MD of PR agency Unhooked Communications explains how.

Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business