selling craft

Patricia van den Akker of The Design Trust shares eye-opening, practical and honest tips for artists and makers on how to cost and price handmade work.

Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business

There’s a skill to writing a good About page. See it as a way to start creating a relationship with your customers – you can use it to build trust, tell your story and explain what they get when they buy something from you, why you do what you do and what makes you special. Martha Moger explains how to get it right.

Videos can be a great way not just to get your work seen on social media but also to connect with and engage your customers. But how do you create it if you’re not used to making videos? What kind of content works well, how do you film it and where do you share it? Writer and blogger Chris Smith talks you through his tips for creating videos for social media…

What is influencer marketing and how it can help your craft business? Claire Gamble from Unhooked Communications explains why working with influencers can have a big impact for your small creative business.