Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business
Building Your BrandMarketing for MakersSeller TipsSelling on FolksySEO tips
There’s a skill to writing a good About page. See it as a way to start creating a relationship with your customers – you can use it to build trust, tell your story and explain what they get when they buy something from you, why you do what you do and what makes you special. Martha Moger explains how to get it right.
Marketing for MakersSeller TipsSocial Media Tips
Videos can be a great way not just to get your work seen on social media but also to connect with and engage your customers. But how do you create it if you’re not used to making videos? What kind of content works well, how do you film it and where do you share it? Writer and blogger Chris Smith talks you through his tips for creating videos for social media…
Business TipsMarketing for MakersSeller Tips
What is influencer marketing and how it can help your craft business? Claire Gamble from Unhooked Communications explains why working with influencers can have a big impact for your small creative business.
Craft Fair AdviceCraft Fair SecretsSeller Tips
Have you ever had terrible sales at a craft fair – or no sales at all? Learn how to diagnose what went wrong and make the most of your next market.