Social Media Tips

Pinterest and Instagram are visual marketing platforms that, with a little strategy implementation, can seriously drive sales. Dörte and Georgie from Social Pow Wow show you how.

Pinterest is a huge search engine – used by millions of people every day to discover, research and buy. Pinterest is set up perfectly to help you promote your Folksy shop, sending buyers directly to your product in one easy click. Dorte and Georgie from Social Pow Wow show you how to use it to get more sales in your Folksy shop.

Videos can be a great way not just to get your work seen on social media but also to connect with and engage your customers. But how do you create it if you’re not used to making videos? What kind of content works well, how do you film it and where do you share it? Writer and blogger Chris Smith talks you through his tips for creating videos for social media…

Is there a secret to success when you sell craft online? We’ve put together a beginner’s guide to selling online to get you started on the right track.

In this post we explain how Instagram Challenges work, how and why you should be joining in, and share some of our favourite hashtag challenges.