We caught up with Jade Murray to find out what goes on behind her Ginger Pickle shopfront, and discovered a well-developed brand that has grown to be stocked in 55 shops worldwide thanks to Jade’s carefully considered brand identity, wholesale strategy, pricing formula and relationship with bloggers. There is a lot to be learned from this girl…
Tag:
wholesale
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In the latest of our trade show reviews, Helen Thompstone from A Farmer’s Daughter looks at Pulse London 2014, and talks to some of the other Folksy makers who were there….
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We talk to British illustrator Angie Spurgeon from Artwork by Angie about her small business, which can now be found on the shelves of Waterstones and The National Trust. And it all started when a publisher spotted her work on Folksy…
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