Great quality and clear photo’s are an absolute must. A good cohesive, recognisable shop and of course, you must have well designed and well made pieces. Not forgetting good customer service. Word of mouth is great, if you have a happy customer, there’s no telling how many people they will recommend your shop to. Hopefully they will keep coming back to your shop themselves.
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I wanted to be a knitwear designer in my twenties, but the time wasn’t right. Then about four years ago I knitted a tea cosy for a housewarming gift for a friend, who was also opening a shop in London. She loved it and asked me to knit some items for her to stock and it went on from there. I then discovered Folksy and haven’t looked back.
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Last week we launched a brand new Instagram feature called #studiofolksy, inviting Folksy sellers on Instagram to share their workspace with us – a little sneak peek into the average working day of our sellers.
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Allistair Burt of Hole in my Pocket found it initially difficult to promote himself – ‘its hard to talk enthusiastically about something I’ve made and I found it easier to talk about “we” as a collective working under that HIMP banner. I found I was more capable of highlighting things I was proud of under the cover of a collective term’. We talked to Allistair to find out more about his work and his achievements…
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Allistair Burt from Hole in My Pocket is a man who never sleeps. We grabbed him in between packing up orders and travelling to Russia to find out more about his varied career…