selling tips

In this video series we review products listings on Folksy, focusing on one product in each episode, and suggest how it could be improved to increase its chance of being seen and sold. In this episode, we look at a lovely stripy cushion cover by Helen Stuart from Knitted Up North.

How can you as an artist, designer or maker engage with journalists and editors to promote your work? With a bit of know-how and confidence, you can start doing your own PR and secure media coverage for your products and craft business. Claire Gamble, MD of PR agency Unhooked Communications explains how.

In this new video series, we review listings on Folksy, focusing on one product in each episode, and suggest changes that could be made to the title, description, tags and elsewhere, to boost its chances of being seen and sold. We kick off the series with a lovely wee necklace by Oku Designs.

Planning and productivity mentor Josephine Brooks explains how to make an action plan for your creative business that allows you to focus on the tasks that really matter – and get more done by doing less…

Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business