branding

As Day 4’s prompt for Joanne Hawker’s March Meet the Maker 2020 challenge is ‘Branding’, we look back how we got our logo of many colours – and how Folksy’s brand identity has changed over the past decade.

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Phil from Folksy partner Packhelp talks to Abi Simmons from Red Hand Gang about how she has built her brand – and shares hints and tips on how you can implement Abi’s advice to grow your own creative business.

Never underestimate the power of good packaging. Packaging can communicate your values, make a memorable first impression, offer marketing opportunities, build brand loyalty and more. Phil Forbes explains how it can make a difference to your craft business

Creating a brand identity is about more than just having a good logo. So how can you get it right? Here are our top tips for creating a strong brand…