There’s a skill to writing a good About page. See it as a way to start creating a relationship with your customers – you can use it to build trust, tell your story and explain what they get when they buy something from you, why you do what you do and what makes you special. Martha Moger explains how to get it right.
Martha Moger

Martha Moger
Martha Moger is a freelance copywriter who helps makers and independent brands flourish by finding the words to show what they do. She knows what it takes to run your own creative business, juggle family and get stuff done because she's been there. As The Stitch Writer, she writes product descriptions, blog posts and About pages for all kinds of creative people, from indie jewellers to big gift companies, unjumbling their words, telling their story and helping them get found and sell more things.
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Product Listing TipsSeller TipsSEO tips
SEO basics – how to make Google work for your handmade business
by Martha MogerEver found yourself wondering what on earth SEO is and how to go about it? Read on for our lesson in SEO basics, alongside practical tips for finding the right keywords for your craft and how to use keywords in your online shop to boost your views on search engines like Google and get more sales.